<ul>
<li>Technical Analysis: Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, page speed, mobile-friendliness, etc. and suggest recommendations.</li>
<li>On-Page Optimization: Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization.</li>
<li>Off-page: Conduct in-depth link analysis by evaluating multiple link data points and properties. Off Page Promotions (Article, Blog, directories, forums, bookmarking, micro blog, social networks, press release, news, classifieds, business directories).</li>
<li>Categorize the links as positive or negative impact links and create action plans around link building or removal.</li>
<li>SEO analytics: Conduct data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights on the client deliverables.</li>
<li>Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.</li>
<li>Develop strategies required to provide the keyword to page mapping, identify content gaps and suggestions in the form of content calendars for both on and off the site.</li>
<li>Providing suggestions to improve website page load speed on desktop and mobile and also mobile-friendliness.</li>
<li>Conducting competitor research for keyword gaps, content gaps, and other SEO opportunities.</li>
<li>Using Google Analytics to conduct performance reports regularly.</li>
<li>Creating Backlink, articles and directory posting, press releases, etc.</li>
<li>Apply knowledge of PPC programs and optimize data gathered from both organic and paid sources.</li>
<li>Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted.</li>
<li>Assisting in layout of web pages when required.</li>
<li>Design, build and maintain a strong social media presence.</li>
<li>Contribute to social media engagement and brand awareness campaigns.</li>
<li>Work closely with the graphic designing team.</li>
</ul>